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A Behavioral Design Framework for You and Your Website
Maybe the best behavioral design framework for your website is the same one that you can use to change your personal habits. The man walked onto the...
How long should your emails be? What the data tells us.
How long should your emails be? Do people read long emails? Do short emails convert better? These questions have been debated for a long time. My guest...
Who’s Replacing Chief Marketing Officers and Why?
Are Chief Marketing Officers — CMOs — losing their relevance in the C-suite? And if so, can data and experimentation turn things around for them?...
The Gulf Between Marketing and Sales Solved (and it’s not what you think)
Sales and marketing. Two functions critical to a business’s success. They work tightly, arm-in-arm to build awareness, engage prospects and help them...
The Obituary of the B2B Marketing Funnel
The B2B marketing funnel is under attack, especially in the B2B lead generation space. Find out what is — and what should be — taking its place....
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