Google Analytics Setup Basics [Audio]

We have a recipe for setting up Google Analytics when we take on a new client. A few simple things can make all the difference. Like naming your Views so that you can find the right one easily. Or adding a RAW data view so that you can effectively "backup" your Google Analytics information. I address these and a few more setup issues in my most recent Marketing Land Column, A Google Analytics Setup Checklist. Listen on The Conversion Scientist Podcast [Update] The other lower-case filters are defined as follows: Lower case campaign Lower case Referrals   Related Marketing Land Columns by Brian Massey