Communicate More Creatively with Analytics

People sometimes confuse us with robot-like scientists, being lead by data and caring little for the creative side of marketing. Nothing could be further from the truth. I like to think that we can be more creative because we add a rigor to our creativity that allows us to try riskier things. If we have some data that says risky might work, we have a methodology through which we can confirm it's effectiveness with a high level of confidence. We backstop our creative with data, and this gives us a freedom that few designers and writers have. In my new column Enhance Your Creativity Through Analytics I show you how we find data to backup or disavow our creative efforts. Listen here or read it online.