You Are What You Wear: Why Conversion Scientists Wear a Lab Coat

Why do superheroes wear costumes when a simple mask would suffice? What is behind the legend of the “Power Tie?â€

Why do Conversion Scientists wear a lab coat?

This is one of the questions I answer in my interview with Roger Dooley for the Brainfluence Podcast. Roger is one smart cookie, and our conversation flows to a number of interesting topics.

• What is a Conversion Scientist?
• Earning the trust of your potential customers.
• The counter-intuitive way to generate more telephone calls.
• Why we spend too much time telling people what we offer and not enough time on their needs.
• Why Brian says that most designers are going to give you well-meaning, but altogether bad, advice.

You should certainly give this a listen, or pop over the the Brainfluence Blog to read the transcript.

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Podcast: Download (Duration: 33:30 — 38.5MB)

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This interview originally appeared on Roger Dooley’s Brainfluence Podcast.

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